With the Spring travel season about to take off, Samsonite celebrates this with 2 new seasonal product releases and a 360° global campaign featuring The Royal Ballet Soloist Eric Underwood alongside British Model, DJ and digital influencer.
The campaign entitled “The Serious Traveller“ focuses on the award-winning Cosmolite, Samsonite’s best-selling product line in Europe.
It is made from revolutionary Curv® woven material, which is exclusive to Samsonite. In April 2017 Samsonite launches its most up to date Curv® collection combining the best materials with a contemporary design: Lite-Box. State -of-the-art technology combined with a great deal of attention to detail give the suitcase its key look: a large volume boxy case in a dynamic vertical design with prominent outside corner protections. The interior is a winner too: fully-lined with soft touch premium fabric, the 2 divider pads and in height-adjustable cross ribbons (top and bottom) ensure a perfect organisation that can be accommodated to the needed volume of your luggage.
Samsonite’s “The Serious Traveller” launches on the 20th of March. It will run in Europe, USA, Asia and Latam territories. It is a 360° campaign across digital, lm, POS, print, social, and leads with a massive OOH campaign in major airports around the world.