Today I want to talk about excellence, in particular about Made in Italy.
If we think about fashion, architecture and design, motoring, food: in all these fields Italy excels.
Another product for which our country stands out is the wine. We can find excellent wines from the south to the north of the country, from Sicily, Sardinia and Campania, up to Tuscany, Piedmont, Lombardy and Veneto and even higher up to the Trentino Alps.
And exactly from the high altitude vineyards from Trentino a winery made history.
In 1902 Giulio Ferrari decides to produce a sparkling wine able to compete with the French cousins.
From that moment on Cantine Ferrari soon became synonymous with quality and excellence, the symbol of festivities and celebration moments.
In the following years some new labels like Ferrari Rosé, Ferrari Perlé and Giulio Ferrari Riserva joined Ferrari‘s family.
Bubbles prized with numerous awards such as “Sparkling Wine Producer of the Year” during the international competition “The Champagne and Sparkling Wine World Championships” in 2015 and the prize to Ferrari Perlé 2006 Trentodoc as “Best Italian Sparkling Wine.”
To celebrate the latest Ferrari Perlè, technically Ferrari Perlé Bianco Riserva Trentodoc, Ferrari Trento, together with Vanity Fair and Condé Nast, set up a wonderful event in the beautiful Villa Necchi Campiglio in Milan.
Over 300 guests, including many chefs as Gualtiero Marchesi and Davide Oldani who always support and use Ferrari Trento to create and accompany their dishes.
The launch of the bottle was preceded by a performance of Russian artist Mila Roujilo and the Speech of Matteo Lunelli, CEO of Cantine Ferrari, and Director of Vanity Fair Luca Dini.
Following 12 waiters strictly in white have unveiled the hidden bottles with a cloth, serving flutes of Ferrari Perlé Bianco Riserva Trentodoc to the invitees.
“Because the pearl is the fruit of the sea, as the wine is the fruit of the earth” –
Matteo Lunelli, CEO Cantine Ferrari