THE THREE F AT ACCADEMIA DEL LUSSO

We’ll remember this 2016 as a pivotal year in our path of personal and professional growth.

In the first six months of the year we re-launched The Three F, presented EDHÈN, our shoe brand, and came back to university.
This time we didn’t do it as students but as lecturers at the Accademia del Lusso in Milan.

At first it seemed so strange to us sitting on the chair and not at the school desk, but soon, after the first lesson, we understood we were ready to pass on to others everything we have learned and built during the last years.

From personal and amateur blog The Three F is now an online magazine and we collaborate on digital communication projects with leading fashion and lifestyle brands internationally. In addition to the website we have always worked to create something on our own, and, after long and intense months of work, last January we made it to present EDHÈN.

Accademia del Lusso then decided to involve us in a project for the 2015-2016 Academic Year and to make us organize a series of lectures involving both the post-graduate master students and those attending footwear design classes.

In addition to the necessary premise of our work as digital influencers, we focused our teaching plan on EDHÈN.
We started creating a series of heterogeneous work groups mixing both students of product and marketing and we asked them with to develop a project to increase the awareness of our brand.
Heterogeneity not only for the courses of studies but also in terms of different countries of origin.
Every year Accademia del Lusso attracts a growing number of students from abroad, so our class counted, in addition to the Italians, Chinese, French, Indian and Japanese young talents.
We also set up a budget for communication and marketing strategies and dictated guidelines for developing new products to enrich the current EDHÈN collection.
What we can say is that the results were way beyond our expectations: our students perfectly understood he spirit of the brand together with the future prospects and also proposed really interesting initiatives for the its growth.

At the end of a project it is important to make a report. In this case we can only be very satisfied.
We had the opportunity to share with other people our professional path, we received important feedbacks and insights for future growth of the brand and above all we have seen in the students the same passion that inspired us from the beginning of our journey.

Thanks to the Accademia del Lusso for this beautiful journey together, thanks to the students for giving us a new charge to do more and more, and mostly, for reminding us to never stop dreaming.


“All the people you meet have a lesson to give you”
– Mitch Albom

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