Valentino Clemente Ludovico Garavani gives name to one of the most outstanding Italian haut-couture and luxurious Fashion Houses: Maison Valentino. Comprising his main lines Valentino, Valentino Garavani, Valentino Roma and R.E.D. Valentino.

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1932 gave born an eminence in the world of fashion. The École des Beaux-Arts and the Chambre Syndicale de la Couture from Paris welcomed young, seventeen years old Valentino to stay there. Jacques Fath, Balenciaga, Jean Desses or Guy Laroche are some of the masters that allowed him to develop that distinctive savoir-faire. It could be said that is one of the last designers from the 20th Century generation, as his documentary film of the life of the designer is named: The Last Emperor.

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Moving back to Rome in 1959 and getting to know Giancarlo Giametti in 1960 meant to be the takeoff of his career. Hard work and talent got him to dress personalities as Jacqueline Kennedy or Consuelo Crespi in his early years; but it was after the “Collezione Sala bianca” presentation in Florence in 1962 when Elizabeth Taylor, Nancy Reagan, Audrey Hepburn,Farah Diba came up for Valentino’s designs.

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Valentino makes a cult of the refined elegance, the luxury and the moderate extravagance, decorated with a drop of provocatively and scandalously; the most famous fashion bonvivant, personification of dolce vita.

“Why I have to look poor, when I am rich”

His style is so refined that it can be compared to the ancient Greek and ancient Roman sculptures. In his work, the richness of Italian culture and painting is reflected in a very specific way: Renaissance’s echo cannot be faded even in his touches of dramatism made real by his trade color: Red Valentino.

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“The elegance is always the same, because in essence it is a question of harmony, of measure, of simplicity. And in the first place it is a question of attitude, of interior life and of intelligence. Of something that comes from inside and expresses at outward appearance”

Valentino may not be a vanguardist one, but his classical path always shows a touch of distinction. Blazer, suit, tuxedo, loafers, slippers, tweed, denim, ties, pocket scarves, printed scarves… A world of masterpieces that seem like an uniform for him and he carries them perfectly matched. Despite having retired in 2007 we can still notice that fresh and young personality through social media.

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“I am like a freight train. Working on the details, twisting them and playing with them over the years, but always staying on the same track”.

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