The new paradise of (modern) dandism.
The first shoe collection to be envisioned, designed and created by two world-class influencers.
Filippo Fiora and Filippo Cirulli launch Edhèn Milano.
The new frontier of classical cool, a spell-binding vision which, just like a plant, spreads its roots in fertile ground known for producing innovative buds.
Edhèn Milano burst onto the scene in September 2015 and now, from Milan, turns the spotlight on the world. A world that the two young style buffs have already conquered with their post which boasts 75% foreign followers and is the European leader in the luxury and lifestyle sector with regard to redemption and readership.
Now, the move from influencers to creators is directly proportional to the passion that drives them.
#italianstylereloaded, could be their claim.
Official launch: January 17th at Mandarin Oriental Hotel, when Milan fashion week is in full swing.
The heavenly name resonates perfectly with the refined and versatile nature which the gentleman Filippo Fiora and Filippo Cirulli have always embodied. Since their debut as passionate outfit bloggers, still just students, they have used the web to showcase the new semantics of elegance and of the Italian character which is all at once cultured, innovative and perceptive to an ever-changing world.
Edhèn Milano is the perfect Aristotelian syllogism: thesis (tradition), antithesis (innovation) and synthesis (value).
It represents the balanced and universal dandy style, the code that manages to speak just as powerfully to the heart as to aesthetics.
Within the ancient wisdom which has been passed down by our ancestors it weaves a cutting edge vision, mediated by the desire to orchestrate men’s daily act of dressing well from day to evening.
The archetype to begin with is the Belgian shoe, revisited in eight key models.
With unusual details; little sparks of rebellion against the monotony and the flatness of an inflexible classic.
The note of freshness resonates like an allegretto in the color, in the contrasting piping in cotton and silk that brighten up the slipper, in the high-laced boots with a gaiter in sage green, tapered shapes carved into the soft nappa, on the brushed calfskin and on the leather, upon which are irreverent little tassels.
Harmony is the key word. The Italian know-how is the basis on which a new creative sensibility is founded that has in its matrix taste, balance and a vision of two of the most followed influencers on the planet.
Their “platonian” idea of masculine is well represented by Mr. Edhèn, the young man who was unleashed from the pen of Andrew Mashanov and sketched in the look book in small frames of everyday life.
The white sneaker is decorated with stripes in chocolate brown and sunny yellow that reach the sole, as if stroked on by an artist.
The daring moccasin in crimson-colored tweed herringbone trimmed with black; or veer towards delicacy with the cognac-colored suede with green piping.
The classic Beatle is more streamlined, becomes tapered, the back of the foot and the toes are redesigned with a decisive dynamism which is still “soft” and plays with spectacular shades of green, dense and glossy browns and blacks with a precious shimmer.
The color palette is painterly, with notes that recall the Liberty and toes in Baltic Blue, sunny yellow, tobacco and sage green.
Special thanks to Amedeo for believing in this project since the beginning, to Guido, Federica, Giulio and Giulia for taking care of us and for having organized everything perfectly, to Claudia for giving shape to our thoughts, to Oreste for the preparation, to Monica for beautiful texts, to Gabriele and Damiano for the constant support and for all the advices, to Eleonora for all the pictures, to Ruinart for loose our tension and for having accompanied our guests.
Thanks also to all friends, journalists and buyers who joined us on such a special day.
Welcome EDHÈN Milano!
For more informations please visit EdhènMilano.com