MIAMI ART BASEL 2015

Art deco architecture, Swiss austerity, ocean waves, wild nightlife and the best art of world at the Miami Art Basel 2015. A real cult event that every year attracts art collectors, fashion icons and creatives of all fields in the most striking city of Florida. In its 2015 edition, Art Basel Miami, was characterized by performances, parties, exhibitions and installations, with over 4,000 works of art of extreme importance.

Among the many presentations of art, we want to talk about the performance signed by Valentino, the new Chaise Longue by Louis Vuitton and Fendi’s new store of the new Miami Design District.

Maria Grazia Chiuri and Pierpaolo Piccioli, creative directors of Valentino, celebrating the craft, creative and patient behind every creative process with the performance “From Memory to Creativity”. The creation of any work of art is the result of an alliance between genius and time, which is why in the Valentino “behind the scenes” has been played in a monumental space. The art performance, visible in the video below, relating the work of the Roman artist Pietro Ruffo with the seamstresses and employees in creating a reproduction of the map of Rome made by Giovan Battista Nolli in the seventeenth century.

It’s a performance that is the first act of Mirabilia Road, a project that will be launched next May, the common thread of a path of twelve kilometers through Rome, the Eternal City. A trip to discovery unusual spaces and unexpected perspectives in a wonderful work of land art perfectly integrated into the urban fabric of the city. Mirabilia Road is an invitation to look into the past to correct read the present and imagine the future.

Louis Vuitton, on the occasion of Miami Design 2015 presented a new component of the iconic Object Nomades collection: the Chaise Longue designed by Marcel Wanders.

Object Nomades is a collection that offers the world a new vision of how to travel, objects inspired by the art of the journey that celebrate creativity and the meeting between Louis Vuitton and Design. A collection in continuous development which currently has 16 design objects designed by emerging designers and internationally renowned as Maarten Baas, Raw Edges, Nendo and Barber Osgerby.

The last object of Design, presented at Miami Art Basel 2015 from the French brand, is a Chaise Longue folding and transportable, a true oasis of relaxation. The designer is Marcel Wanders, who was born in 1963 in the Netherlands, a true artist who approaches design with the use of innovative materials processed by classical techniques creating works taste romantic and poetic. Composed of three independent modules that fit together like a puzzle, the piece of design gives rise to three different runs: a chaise longue, an armchair or a pouf. The Chaise Longue of Marcel Wanders is on sale at the Louis Vuitton store at the Miami Design District in two shades: the classic leather color and turquoise.

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Valentino and Louis Vuitton recently opened new stores in the Miami Design District and Fendi has followed the trail. It’s a northern district of Midtown Miami, home to over 130 art galleries, shops, workshops, showrooms, restaurants and bars. The Design District is a popular , elegant and refined destination for shopping, in fact, you can visit numerous luxury shops. In addition, the district is home of local and popular restaurants of famous chefs like Michael Schwartz and Michelle Bernstein.

The concept of the new Fendi store is a reflection on the independence, strength and femininity of the House, strongly inspired by his Roman roots. Two floors of exhibition in which the materials create a dynamic space that balances light and dark, evoking the duality of Fendi, an integral part of the DNA of the Maison. The exposed brick walls and concrete floors create contrast with sleek design elements and textures. The second floor, men’s floor, is characterized by its intimacy consists of brick in true industrial style, leather sofas, tables and chairs by Fendi Casa. An informal luxurious setting perfect for a refined and elegant shopping.

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