To compose the image of a brand there are the Collections, sure, Fashion Shows, of course, Events, without any doubt. But, perhaps, what goes more to the point of the final customer are the Advertising Campaigns. There are ADV who definitely made history, and not only in Fashion, but in the wider and controversial advertising world. There are brands that link much on their Advertising Campaigns and every season surprise us with incredible stories.
Here’s a collection of the most beautiful, intriguing and interesting Advertising Campaigns of the Season.
Styled by Karl Templer, the models Maartje Verhoef, Ine Neefs and Grace Hartzel wearing mini-dresses with pleats and ruffles combined with high intertwined stilettos. The result is a mix of chic and bohemian, but it is the mirror effect to make the creative and surreal atmosphere.
In front of the Juergen Teller camera: some new faces, those of the models Carly Lois Agnes, Irina Djuranovic, Lisa Helene Kramer, Frederikke Falber-Sofie Hansen and Karly Loyce. A very clean and basic campaign, which shines through all the Céline taste.
Gucci brings fashion on the road, making it fresh and contemporary. Michele Alessandro, creative director of the Maison, winks to the ’70s clothes and atmospheres, but it’s still grounded to reality, making us feel a little like the protagonists of the shots. The campaign was photographed by Glen Luchford in New York, with models Tessa Charlotte will brown, Tobias Lundh, Sven de Vries and Lia Pavlova.
Photographs of impact that aren’t only “advertising images”, but true works of art. Marni has called for its Fall Winter 2015 Campaign, the Anglo-American artist Jackie Nickerson, who portrays a proudly independent woman, with a strong character, yet thoughtful. The model, Marte Mei van Haaster, seems lost in thought, sometimes only part of her body is visible, as if the very center of the scene was somewhere else. Powerful images that characterize the design and sensibility of the brand.
The supermodel Anja Rubik and Julia Stegner are the true stars of the Chloè Campaign, photographed by the duo: Inez Van Lamsweerde and Vinoodh Matadin. The two models seem to share dreams and secrets, embodying the essence of the brand and the modern spirit of the Chloè girl: fresh, sensual and feminine. A campaign that celebrates friendship and sisterhood, as one of the two testimonial, stars of a campaign of the brand of almost a decade ago.