Sometimes happens that we phisically are in one place but at the same time our mind is far away, like in a tropical paradise where we can finally be ourselves.
If we think about out “ICI” – literally our “here”- we immediately think about Milan, the city where we live and that gave us so many opportunities.
On the other hand our “AILLEURS”– the elsewhere- is the world.
We travel very often and even when we reach our destination our minds already fly to new and unknown places
This is the reason why we immediately identified ourselves in the new Pierre Arpels Heure d’Ici & Heure d’Ailleurs, the new version of the historical watch created by Van Cleef & Arpels in 1949.
The main characteristic of the watch is the particular mechanical movement that allows to simultaneously have a double timing: it’s a watch where our ici and our ailleurs can finally coexist giving us the chance to be at the same time here or somewhere else.