The Louis Vuitton Show Exhibition Series 2 is an elegant invitation to discover the inspirations of the artistic director of the Maison, Nicolas Ghesquière, in relation to the pret-a-porter fashion show of the women’s spring summer 2015 collection.
Presented in the beautiful setting of Palazzo Ruspoli, Via del Corso 418, Rome, the exhibition translates as a walk through the inspirations, visions and design themes of Ghesquière. A path in which the viewer can find out how the designer reinterprets and re-elaborates the stylistic codes of the French fashion house.
The exhibition is divided into several areas and within the exhibition, reflecting on the many light displays, the LV logo, demonstrating how an old brand can be modern and avant-garde. Nicolas Ghesquière, since when he arrived at the Maison, was attracted to this logo, and decided to give it a new life through the accessories collection designed by him. If you think that was introduced in 1854 and registered in 1908, you can figure out how to Louis Vuitton the past is projected into the future.
Entering the exhibition space, the viewer relives the scene of the spring-summer 2015 fashion show, which took place within the new Foundation Louis Vuitton in Paris. Then proceeding along the way you can meet the Magic Trunk: the Maison is represented through the iconic trunck, symbol of travel and discovery, which tells the history of Louis Vuitton through holograms. Then, there’s the time of the show, in which the viewer is immersed in the projection of the fashion show, revealing all the details of the collection, followed from the Backstage area.
Continuing along the exhibition, Louis Vuitton reveals its secrets and its traditional know-how through workshops, where is the time that reveal the whole story of the product and therefore its real luxury. There are also accessories from the Louis Vuitton archives, as the trunk-shoe belonged to Greta Garbo. Finally: the Poster room, where the Series2 advertising campaigns, taken by photographers Annie Leibovitz, Bruce Weber and Juergen Teller, are put all together. And last, the Stickers corridor, a graphic history influenced by the pop-art culture.