HISTORY OF AQUASCUTUM

The brand was born in London in 1851, under the name of John Emary, and two years later, with the creation of a new waterproof fabric, changed its name Aquascutum.

It’s an English company famous worldwide and focused on the production of waterproof fabrics, the name of the brand is derived, in fact, from Latin and means “shield from the water”.

A fabric and a name which proved very suitable, especially in relation of the very bad English weather.

The history of the brand of Regent Street has its roots in the distant Crimean War and the siege of Sevastopol, when the raincoats were employed by the British Army to protect soldiers. At that time, the Aquascutum had a strict military style, ankle-length and were adorned with epaulettes, but became quickly  known even among the gentlemen of the time that they began to wear them. Later, during the Second World War, the brand becomes official producer for the men of the Royal Air Force, patenting Wyncol D.711, the waterproof cotton-nylon. In the 50s, introduces a cotton gabardine and shimmering satin or flannel lining and a little later expands its production to new pret-a-porter models.

During its history, the company has developed and produced new fabrics like Eiderscutum, a lightweight fabric and Aquaspectrum, a fabric with multicolor wool threads. The company was family-owned until 1990, when the Renown Incorporated, a Japanese textile, bought it, and later bought by Harold Tillman in 2009.

Today Aquascutum is renowned for producing waterproof clothing, elegant and luxurious. Worn by politicians, but also Hollywood actors like Cary Grant, Humphrey Bogart and Michael Caine. The brand expresses great precision and attention to detail that makes each piece of clothing original and inimitable style.

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