Making your own rules.

This is the vision of Salvatore Ferragamo when he moved from Italy to USA, and the main reason of his suddend success in Hollywood towards all the greatest stars.

To celebrate the man behind this great vision, today Ferragamo launches “A Man’s Story“, an online project highlighting the notion of making your own rules.
Francesco Carrozzini under the creative direction of Massimiliano Giornetti, captures an eclectic cast of contemporary men and reveals the decisions that led them to become the men they are today.
Douglas Booth, A$AP Rocky, Henrik Lundqvist, Ryan McGinley, Alexander Gilkes, Louis-Marie de Castelbajac and Tyrone Wood are the characters of this short movie together wearing Salvatore Ferragamo Spring 2015 collection that takes on new meaning within the context of these men’s stories.

Enjoy the movie.


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  1. love your work and would like to have you here in Lisbon to make a big fashion session. we’re just launching our site and our magazine Men Moments. keep in touch. Nina (chief editor)

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