MILAN. AUDEMARS PIGUET Reopening.

Audemars Piguet - 24 Hours

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Yesterday night we celebrated the reopening of Audemars Piguet boutique at 6 Via Montenapoleone, Milan.

Entering the new store is like taking an imaginary journey through the Vallée de Joux , the Swiss valley where the brand has established its manufacturing since 1875.
The result is achieved through a careful use of materials: light oak wood for the furniture suddenly broken by the stone coming from the mountains overlooking the valley and here used for the floor and the large central desk. Everything is lighted by a cascade of crystals recalling the stars lighting the valley.

During the  sam evening also the new AP Royal Oak Offshore Chronograph Lebron James limited edition was officially unveiled.

audemars piguet Lebron James
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This new chronograph, born from the collaboration between the house of Le Brassus and four-time MVP Lebron James, combines sophistication and dynamism so as to reflect the personality and the pursuit of excellence of the American champion.

The case, made ​​of rose gold, contrasts the titanium bezel and the ” Méga Tapisserie” motif gray dial enhances the rose gold numbers and hands.
The signature of basketball champion is printed in blue on the sapphire crystal case back .

The evening was another great opportunity to meet our friend from Audemars Piguet and to celebrate these two latest great goals: the reopening of the boutique and the launch of the new AP Royal Oak Offshore Chronograph Lebron James.

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Audemars Piguet - 24 Hours photo IMG_1667.jpg
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Audemars Piguet - 24 Hours

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    1. Ciao Nick,
      I don’t think we are talking about basket in this post.

      We are talking about a new watch designed in collaboration with a basket player, not about basket.

      Ciao
      Filippo

  1. AP si è letteralmente imbarbarita..misure inutilmente grandi..modelli pacchiani sviluppati per mercati esteri privi di gusto..peccato.
    Azienda con una storia alle spalle incredibile..avevano in casa l’orologio sportivo in acciaio più bello al mondo..rivoluzionario..5402..e adesso..escono con questi orologi in caucciù (gomma) con cronografi modulari con prezzo di cartellino di 20,000 eurini e passa.
    Follia.

    Se siete veramante un blog libero passateli i messaggi crititi/costruttivi..non passate solo quelli che dicono:…mamma mia che orologi meravigliosi!!!

    Grazie

  2. da quando AP ha deciso di concedere i suoi gioielli a personaggi di dubbio gusto nonché provenienza (calciatori e rapper in primis) ho venduto tutta la mia collezione e mi sono dirottato su Breguet, Vacheron Constantin e ovviamente Patek Philippe (che già possedevo).

    Ormai AP è per i tamarri di periferia, i classici parvenue (offshore in primis).

    Rimpiango il jumbo 15202, forse il più bell’orologio solotempo al mondo… stop AP per me.

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