Vigevano – Moreschi factory. Thanks to the blog I have the opportunity to see the “behind the scenes” of the biggest brands that have made the “Made in Italy” synonymous with absolute excellence.
Yesterday I had the chance to visit Moreschi headquarter and factory in Vigevano.
Moreschi is the history of an Italian family that with great passion and sacrifice managed to turn a small shoe factory in a big reality appreciated and recognized all over the world.
We are in 1946, the war has just ended leaving behind nothing but misery and destruction. Mario Moreschi, however, doesn’t give up: like so many Italians of that time he rolls up his sleeves and opens “calzaturificio Morres.” After only ten years, however, Mario dies leaving the helm of his young son GianBeppe who founded Moreschi in 1963.
Since then the brand is constantly growing and now has approximately 400 employees and produces over 240,000 pairs of shoes per year.
Francesco Moreschi, one of the grandsons of Mario, has been my exceptional guide through the drawing and modeling boards, the leather storage, the “cellar” where the leather ages, the white area and the gray area (the two real nuclei where shoes are made) and there I’ve been able to enjoy even more this brand that conquered me even before with the beauty and quality of its products.