gN – Ermenegildo Zegna Tumblr project.
Zegna announces the official upcoming debut on June 22 of Stefano Pilati launching the first Tumblr of the Group.
gN project (a word made of the unique letters common to Ermenegildo Zegna, Zegna Couture and Agnona) was born, as well as a tutorial to help foreigners in the pronunciation of the phoneme, to give force to the words through the images.
In fact , in an era in which the image is often prevalent, Pilati – with the help of Matt Mason – aims to rehabilitate the words through that instrument that has apparently weakened them.
A very refined project that feeds even more my curiosity to finally see the contribution of Stefano Pilati at Zegna Group.
Read more up on gn-project.tumblr.com