Florence. GEOX SS2014 Collection.

After London we immediately headed to Florence and Pitti.
First stop at J.K. Place hotel to discover the new  GEOX SS2014 collection.

Veronica and I discovered together the new collection, being particularly surprised by further technological developments applied to the worldwide known “shoe that breathes.”
In fact the next collection will be enriched by soles with unusually larger holes (diameter about 7 mm) that are able to offer even more comfort.

GEOX is not only technology but also design. In fact, thanks to a partnership with British designer Patrick Cox the brand has developed a definitely fun capsule collection, focused on the theme of color and nuance and sometimes enriched by pony hair animalier details.

The theme of thermoregulation, as well as on shoes, has also been applied on outerwear, that are also developed to ensure absolute comfort.

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