“Do not forget you are Agnelli”. This was the phrase that Miss Parker, the nanny of the Agnelli family, used to constantly repeat to the young Gianni. Unlike so many moguls of the 20th century, Gianni Agnelli is very well remembered for the clothes he wore.
In fact Gianni Agnelli, known as “L’ Avvocato”, has been one of the biggest trend-setters of the XX century.
Let’s try to analyze the elements that made this man known more for his “understated extravagance” in terms of taste thank for his skills.
Hallmark. Watch worn on the cuff. Whim or practicality?
Watches. Agnelli kept the passion for watches and he constantly changed between high-end and less important ones. We can remebrer an IWC Portofino and a L. Leroy. He also lambs in the 80’s the success of the Rolex Daytona worn on the shirt cuff, of course. In the spare time he used to wear a huge Omega Ploprof.
Clothing. Caraceni tailor-made suits, American Brook-Brothers shirts with the button-down or the super classic Sebastian. Agnelli was also one of the first to wear a padded jacket on a classic double-breasted suit and the tie (never perfectly tied to perfection) under a crew-neck sweater. He was also a huge denim garments lover. Most of those clothes, impeccably kept through his life, are now worn by his grandson Lapo Elkann.
Shoes. Tod’s because and also super classico Church’s shoes.
Perfume. It is certain that he used Blenheim Bouquet Penhaligon’s, the same colony used by Winston Churchill.
Passions. Sports, gambling, sailing and definitely women.
A typical day. Gianni Agnelli was a very routine man. He always got up very early in the morning at about six o’clock. He started the day with a light breakfast, gym, a massage and reading Italian and foreigner newspapers. Legendary his phone calls early in the morning. He also hired two receptionists available to quickly connect him to the rest of the world. They say that he never handled money and that he used to travel without luggage. Brunetto, the butler, cared about everything. He didn’t eat too much. At the table he loved spaghetti, soup, cheese or ham together with a glass of wine, preferably red Chianti. He was very punctual and he always came back home at 8.00 pm, just in time for the news.
Vice. Smoking. His favorites were Camel and Chesterfield.
“Put an helmet on his head, put him on a horse. He has the face of a king,” used to say Federico Fellini about him.
Do you recognize a little of yourself in Gianni Agnelli’s choices?