We are Filippo Fiora and Filippo Cirulli from Milano.

Filippo Fiora is an Architect while Filippo Cirulli a graduating marketer from Bocconi University.
In March 2010 we decided to open to answer to our big thirst of fashion and to spread the Italian sense of style.
We are outfitter, which means that our posts are created trying to describe the looks we wear thanks to pics but also to brief texts.
We mostly work with brands related to the world of luxury but we really into helping upcoming brands that really deserve it, too.
After less than two years since its creation, is the most influent Italian blog dedicated to personal male outfits and one of the best in Europe.

Some of the brands that invested on are:

Audemars Piguet, Acqua di Parma, Benetton, Bikkembergs, Burberry, Cesare Paciotti, Coach, Ermenegildo Zegna, FAY, Fendi Perfumes, Fiat auto, G.H.MUMM Champagne, Giorgio Armani, Gucci, Hackett London, Hugo Boss, IWC Watches, Jaguar, Laduree Paris, Martini, Mercedes, MilleMiglia, MTV, Paco Rabanne, Philips, Range Rover, Safilo, Samsung, Santoni shoes, Sutor Mantellassi, Swatch, Tim, Tod’s Group, Tombolini, Tommy Hilfiger, Valextra, Woolrich

In 2010, mentioned as one of the best upcoming blog of the year.